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Using the SEO Studio
How to use every SEO Studio tool in TrustPager — keyword research, competitor gap, rank tracking, site audit, AI visibility, and more. Results open as full detail pages with plain-English guidance and a how-to-fix callout.
The SEO Studio is a suite of research and monitoring tools built into TrustPager. It covers everything from finding the right keywords to tracking your Google rankings, auditing your site for technical issues, and understanding how AI assistants talk about your business. Every run is saved automatically so you can revisit past results any time without using additional credits.
Opening the Studio
Go to https://app.trustpager.com/growth/websites, open any website, and click Open SEO Studio. The Studio is organised into sections: Research, Tracking, AI Visibility, and Site Audit.
How results work
Every result in every tool opens as its own detail page with a permanent URL and breadcrumbs so you can navigate back. The detail page leads with a plain-English summary of what the result means and why it matters, followed by a How to fix it callout with concrete next steps. Below that are the underlying metrics, and a collapsed section with the raw technical data if you need it.
When a result is linked to a page on your site you will see an Open page button at the top of the detail view. Use the Back to results link to return to the full results list.
Research tools
Keyword Research
Find keywords related to your business and see how hard they are to rank for.
- Enter one or more seed keywords (for example: solar installer, solar panel cost).
- Choose a location (default: Australia) and language (default: English).
- Click Run.
Each result row opens a detail page showing monthly search volume, keyword difficulty, cost-per-click, competition level, and search intent — with a plain-English explanation of whether the keyword is a realistic target for your site.
Competitor Gap
See what keywords a competitor is ranking for that you are not.
- Enter a competitor's domain (for example: acmeplumbing.com.au).
- Optionally enter your own domain to get a side-by-side comparison.
- Click Run.
Each result row opens a detail page with the same keyword metrics and a summary of the opportunity the gap represents.
SERP Snapshot
See who is actually ranking right now for any keyword in your target location.
- Enter a keyword.
- Click Run.
Each result row opens a detail page showing the ranking page's position, title, and domain, with context on why that page is outranking others.
Tracking tools
Rank Tracker
Track your Google positions for a set of keywords over time.
Add the keywords you want to monitor, then check back as rankings update. Each tracked keyword has its own detail page with a Position history card showing your date-by-date Google position with up/down movement indicators so you can see at a glance whether a keyword is climbing or dropping.
Brand Mentions
See where your business name is appearing across the web — news, directories, forums, and third-party sites. Each mention opens a detail page with the source, context, and guidance on whether the mention is helping or hurting your online presence.
Backlinks
See which external sites are linking to your website. Each result opens a detail page with the referring domain, the specific page linking to you, the anchor text used, and whether the link is helping your authority.
AI Visibility tools
AI Visibility
See how often AI assistants mention your business when someone asks a question related to your industry. Run a query (for example: best accountant in Brisbane) and see whether your business appears in the results.
Each result opens a detail page with the AI's answer text and the websites the AI cited. This lets you see exactly who the AI is recommending, which is useful context when deciding where to build your content and authority.
AI Answers
Ask any question and see the answer an AI assistant gives — including the sources it cites. Use this to research how AI assistants are presenting information in your industry, and to understand what content tends to get cited.
Each result opens a detail page with the full AI answer and a list of cited websites, so you can identify which sites are earning AI citations for topics you want to own.
Local SEO
Check how your business appears in local search results for location-based queries. Each result opens a detail page with your local ranking, the competing listings around you, and guidance on what to fix in your Google Business Profile to improve your local visibility.
Site Audit
The Site Audit crawls your website and surfaces every technical issue that could be holding back your search rankings.
Results are presented as an issues-first report:
- A circular site health score out of 100 gives you an at-a-glance read on how well-optimised your site is overall.
- Three stat cards break down your pages into Fix now (errors), Worth improving (warnings), and Healthy pages.
- Issue cards are sorted errors-first. Each card explains the issue in plain English, why it matters for search rankings, and includes a How to fix it callout with step-by-step instructions.
- Affected pages are listed under each issue card with context such as HTTP status code, word count, or load time. Click Details on any affected page to open its full detail view.
- Pages with no issues are collapsed at the bottom under Healthy pages — they are still there if you want to review them.
To run a new audit, open the Site Audit section and click Run Audit. Previous audits are saved automatically.
Recent runs
Every run across all tools is saved automatically and listed under Recent runs on the Studio page. Revisiting saved results does not use additional credits.
Credits
Each run uses credits from your account. Credits are consumed when you click Run or start a new audit. Viewing saved results and navigating to detail pages does not cost credits.
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